(translated with google translate)
That this 2020 did not meet the expectations we (all) had is a fact. But I’ve always been the one who sees the glass half full, so I prefer to focus on the unexpected gifts that have arrived instead.
Forced immobility, they say, stimulates creativity. Thanks to my old friends events, which I worked full time up to a few years ago, we woke up, we strengthened important collaborations, imaginative projects were born and we learned to advertise in a way that otherwise it would certainly have been difficult to put in place practice.
A powerful parenthesis in terms of feedback and emotions that we will certainly not abandon but which, given the more seaside season than the mountains, we decided to propose again in the autumn. Unless some extraordinary opportunity to pack that we will not fail to communicate.
So on Sunday the cycle ends with an Etna event in Family Tour, which we are sure will give us great satisfaction. This is an experiment (one of many) that makes us get out of our comfort zone a little bit, but which already promises well from the inspection.
I’ve always loved site visits. That feeling of intimacy, of advance, but with a clear perception of what will be there shortly.
You arrive in a place full of quiet, you observe it, you study its critical issues and potential, you speak face to face with the locals who don’t sell you a place, but tell you about its soul and secrets to allow you, in turn, to transfer it at its best.
Live a sort of preview of your own, savor every moment of it and enjoy the security that returns you. In addition, here, at home, it gives us the opportunity to spend some special days with the family, even if working, enjoying the views and the peace that Mother Etna gives us every time.
So we talked, walked, evaluated, modified the route based on what we saw and, finally, we proposed the definitive event: we will visit the north side of Etna, with the Sartorius mountains and the Grotta dei Ladroni, we will stop at admire and absorb some of the peaceful magic of the Chestnut Tree of the Hundred Horses and we will celebrate at the Milo Adventure Park with the now inevitable roasted sausage and the homemade “Bi-pie” that makes young and old crazy.
Then I will tell you how it went, always here, and maybe I will leave you wanting to join the group next time.
Meanwhile, the phone timidly starts ringing again, tourists – Italians and foreigners – entering the shop, and cars warming up the tires. 🙂
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